History And Overview Of Frances Beauty Industry Economics Essay

History And Overview Of Frances Beauty Industry Economics Essay France is ranked 16th in the Global Competitive Report up two places from last year and demonstrating a number of competitive strengths, such as an infrastructure that is ranked second in the world, a healthy workforce, a high quality of education, a sophisticated business culture and leadership in the area of technological innovation. On the other hand, as indicated in the Global Competitive Report, France suffers from high non wage labour costs and strict rules on hiring and firing and poor labour employer relations. There is also a govern GDP Per Capita, (US$), 2007..$41,511.2 GDP: (US$ billions), 20072,560.3 GDP (PPP) as share (%) of world total, 2007à ¢Ã¢â€š ¬Ã‚ ¦.3.17 Total Population: (millions), 200760.9 Median Age: 39 Land Area: Largest land area of all EU members Unemployment: 7% 2008 Current President Nicolas Sarkozy ment budget deficit which is above the EU threshold of 60% and national savings rates are low. (Global Competitive Report, 2008/09 p.19) Although France is currently in a good position in 16th place, the global economy is changing and new competitors are closing in. This paper will examine the challenges that France and their beauty industry are facing. France key facts: source: The Global Competitive Report 2008-09 Exhibit A Economic PerformanceFrances Gross Domestic Product (GDP) has aligned with the European average somewhat, although, as the graph below illustrates, France has fared better than the EU within the last year. Exhibit B This chart created on the Eurostat website, compares Frances Real GDP with the European Union (EU) average. Real gross domestic product (GDP) is a macroeconomic measure of the size of an economy adjusted for price changes (that is, adjusted for changes in the value of money: inflation or deflation.) source: Real gross domestic product. Web. ttp://en.wikipedia.org/wiki/Real_gross_domestic_product>. Legend:Blue = FranceGreen = EU (27 countries)source:http//epp.eurostat.ec.europa.eu/tgm/graph.do?tab=graphinit=1toolbox=typelanguage=enpcode=tsieb010plugin=0http://epp.eurostat.ec.europa.eu/tgm/graph.do Frances Gross Domestic Product per capita (PPP US$)The Human Development report and the Global Competitive Report demonstrate that Frances purchasing power parity (PPP) has declined since 1993 to 33,000 plus/minus. Human Development Report 2009 Exhibit C Human development index 2007 and its components GDP per capita (PPP US$) HDI Rank Country 2007 1 Norway 53,433 1 2 Australia 34,923 3 Iceland 35,742 4 Canada 35,812 5 Ireland 44,613 1 6 Netherlands 38,694 7 Sweden 36,712 8 France 33,674 9 Switzerland 40,658 10 Japan 33,632 11 Luxembourg 79,485 source: http://hdrstats.undp.org/en/indicators/91.html accessed March 29 2010 source: Global Competitive Report 2008/09Exhibit D Innovation MeasuresThe Global Competitive Report says Although less-advanced countries can still improve their productivity by adopting existing technologies or making incremental improvements in other areas, for countries that have reached the innovation stage of development, this is no longer sufficient to increase productivity. Firms in these countries must design and develop cutting-edge products and processes to maintain a competitive edge. (Global Competitive Report, 2008/2009, page 6) Exhibit D shows France in blue is ahead in the percentage of GDP for RD. This hides the fact that Germany one of Frances competitors which we will discuss later in the Cosmetic industry analysis, spends a considerable amount more than France. Although France in blue is ahead in the percentage of GDP they spend on RD another important aspect of innovation is patents. Exhibit E shows that Germany has double the amount of patents. Gross Domestic Expenditure on RDExhibit D France = Blue EU = Green Germany has double the amount of patents than France Exhibit E Analysing the date from the Global Competitiveness Report it is clear that France is suffering in the ranking for innovation and sophisticatio n as illustrated below. Exhibit F France is losing behind Germany who is winning currently in 4th place Exhibit F: Innovation and sophistication factors According to Porter, a nations competitiveness depends on the capacity of its industry to innovate and upgrade. Companies gain advantage against the worlds best competitors because of pressure and challenge. (Porter, On Competition, p.171, 2008) In Exhibit F France is holding steady in 14th position an explanation for their lack of improvement is shown in Exhibit G state of cluster development, where France is low and their rate of patent development is low compared to its competitors, for example, Germany, Japan and the U.S.A. source: Global Competitiveness Report 2008-2009Exhibit G France P E S T Analysis POLITICAL LANDSCAPE Overview French political system can be described as semi-presidential form of democratic republic. France has improved considering the rule of law and accountability. France ranks in the 91.3 percentile on voice and accountability as of 2007, which is an improvement from 2002, when it was ranked in the 84.1 percentile. (Datamonitor (2009). France: Country Analysis Report. London: British Library. Page 3) However, France is still considered as a highly centralized country and the elite group is significantly involved in the state and corporate sectors. Moreover, corruption seems to be one of the main issues in French politics. Strengths Political stability can be considered one of Frances strengths. Elections are fair and transparent. Although initially the socialist parties were more popular and therefore winning the elections, lately the majority of the society has voted for pro-reform parties. Before the elections president Sarkozy made following promises: a reduction of unemployment, flexible labour laws, pension reform and tax changes. Frances approach to preventing terrorism is considered to be one of the most effective in Europe. However, it did not come free and the price was limiting civil liberties. (Datamonitor (2009). France: Country Analysis Report. London: British Library. P. 14) Weaknesses Although the current French government is definitely pro-reform, the rest of French society seems to be opposed to the changes. For example, the government wants to simplify public administration and bureaucracy, promote the competition in the market as well as make minimum wages flexible. (www.lemonde.fr)(EWA I sort of know what you mean but can you include a couple of the changes that the government want to bring in. I understand that the citizens would be unwilling to accept any change that would lower wages but does the French government want to lower wages that would also go against what Porter says is the point of being competitive. The population is unwilling to adopt any measures that cause a decrease in wages. One of the reasons would be the decline in purchasing power of the French population. As already mentioned in exhibit B above France is already showing a decline in GDP (PPP US$) per capita. Improving the pension system and modernizing the labour market has been delay ed because of the unwillingness of French citizen to accept change. In general, the reforms are being delayed. Moreover, the liberalization process is also not as dynamic as hoped for, in effect, president Sarkozy is losing his popularity. In regional elections on 21st March the Socialist Party gained 54 % while UMP 35 % only. (Web. . Accessed March 15 2010). Opportunities Improving French foreign policy has been one of president Sarkozys main goals. So far he has been successful. France has returned to NATOs military command. It has helped US in isolating Iran because of its nuclear power. In general, France has been lately very active in international relationships. With no doubt improved foreign relations will help the economic relations with these countries. French National Assembly composition Source: Datamonitor (2009). France: Country Analysis Report. London: British Library. P. 39. President Sarkozys administration has also finally improved French bureaucracy which now should be more transparent and efficient. Threats In France, the government has continued to play a prominent role in business compared to many other EU countries. (Datamonitor (2009). France: Country Analysis Report. London: British Library. Page 16) A concentration of elite citizens in power helps corruption practices and also help to influence government policies which in effect can block development. (Political Science: An Introduction, Michael G. Roskin, June 2005, P. 79) Moreover, since the government becomes more unpopular while trying to implement the reforms (can we get a list of the reforms then I can weave that into this paragraph pension system reform, health care system reform, public administration reform, reform of work conditions regulations un contrat unique, reform of public finances, tax system reform, corporation tax reform) there is a risk that it will become populist to gain power back. There have been a number of protests against reform measures. ECONOMIC LANDSCAPE Overview The International Monetary Fund (IMF) has stated that France faced a 3 % fall in growth in 2009. The decrease of income and wages combined with rising unemployment will affect domestic consumption. Because of the opposition implementing Sarkozys reforms is not going smoothly. Frances credit rating might be affected. That will increase the cost of funding for future governments and business enterprises.(Datamonitor (2009). France: Country Analysis Report. London: British Library. P. 14) Strengths President Sarkozys pro-reform approach affected in general review of public policy. This caused the improvement in public services and therefore reducing the public costs. French infrastructure is one of the best in Europe. There are over 10,000 km of well-maintained highways in France. That is better result than in Germany or UK. French railway network is also very well established. France is seen as global air transport hub with 27 airports. The world-class infrastructure network enables France to offer international investors excellent conditions for doing business and also drive the overall economic engine of the nation. ((Datamonitor (2009). France: Country Analysis Report. London: British Library. P. 18) Weaknesses French external debt is above the EU limit of 60% and most probably will stay this way. Moreover, the share in exports in the Eurozone has fallen by 16% during 1999-2007. (Datamonitor (2009). France: Country Analysis Report. London: British Library. P. 18) As the reasons for this situation can be named low level of industry specialization and poor price competitiveness of French industries. Moreover, Frances effective corporate tax burden is higher than EU average. Opportunities The privatization of telecommunications, electricity, gas, postal services, rail freights as well as the services sector has been in place for a while. The government has also introduced stimulus plan. The hope is that increased investment spending will stimulate domestic consumption. Threats The financial system in France is still significantly being regulated and administrated. What has helped French economy now to recover from global crisis, might create a problem in the future. Structural reforms in public enterprises, pensions and the constitution need to be completed now; otherwise France will lose the competition with countries with more liberalized systems like UK or Germany. SOCIAL LANDSCAPE Overview While social structure considered an aging population and relatively high unemployment rate seem to be main issues. As well as deficient educational system; (Global competitive report, Porter and Schwab, p.19) describes the education system as a whole is high/strength but the flexibility of the labour force is the problem as well as poor labour relations) this partly can be blamed for high unemployment rate. Unemployment rate was 10 % in January 2010. Web. Accessed March 15 2010. Monthly unemployment rates August 2008 January 2010: Strengths Taking into consideration social parameters in general France has been rather successful. For example, life expectancy at birth is in France 80 years; in terms of gender equality there is a positive social climate for women. France has one of the highest birth rate in Europe. Unlike in many other European countries although the rate is decreasing, France is still doing well. Frances birth rate of about 1.8 children per woman in 2006 makes it the only European country with the possibility of maintaining its current population. (Datamonitor (2009). France: Country Analysis Report. London: British Library. p. 22) Weaknesses An aging population and early retirement are serious issues on French social landscape. These issues have not been given enough attention by policy makers which now may cause big problem of additional government expenditure. Low labour participation is another issue as well as the fact that French workers work relatively low hours yearly. Source: Web. Accessed: March 15 2010 Another challenge is educational system which has not kept with changing industrial order. Opportunities New scheme Active Solidarity Revenue (RSA) has been introduced by French government. The aim is to prevent unemployment and poverty. The programme will persuade people to look for a job rather than living off social benefits. Threats Frances wage hikes have not seen an equal increase in productivity or increase in output. Thus, wage increases have become unrealistic. (Datamonitor (2009). France: Country Analysis Report. London: British Library. P. 22) By continuing this policy while the wages are increased but the productivity is not increasing is a serious threat for economic growth. Moreover, France is losing competition on global market where products from emerging Asian countries are present. French government has passed new rules regarding immigrants who want to live in the country or acquiring French nationality. On one side it will help to stop illegal immigrants, however on the other side it will also put off well educated foreigners to work in France. TECHNOLOGICAL LANDSCAPE Overview RD situation in France is satisfying, although far from perfect. The level of public investment in RD is around 2 % of GDP while EUs aim is 3 %. Moreover, private sector funding is still not pleasing. Public involvement is declining and private sector funding still not increasing. This situation might cause problems in future. To improve this condition the Agency for Industrial Innovation has been established. Its main task is to support innovation in large companies. Web. Accessed March 15 2010 Strengths What can be considered as main strength is relatively large number of patents received by France. France ranks fourth in the world in terms of number of patents granted for its innovation. (Datamonitor (2009). France: Country Analysis Report. London: British Library. P. 24) This situation is caused by the approach of successive French government to RD. Research and higher education are priorities of the current government. Large amount from yearly budget is dedicated to support these domains. Political commitment to RD is therefore high in France. Weaknesses Although RD is considered as an important issue by politicians Frances expenditure is at 2 % of GDP only. For comparison it is 2.68% in US and 3.18 % of GDP in Japan. Moreover, the spending on RD as a percentage of GDP by French government is declining. In addition, the input from private sector is still not rewarding. This situation will without any doubts influence future technological development of the country. Opportunities French national research and innovation policy aims to promote innovation, increase the participation of private sector, and improve the cooperation between public and private sector. The goal is to increase the spending on RD to 3 % of GDP and one third of this amount should come from private sector. Threats France lacks the coordination and one clear policy regarding RD sector. There are many research and knowledge institutes which objectives are overlapping each other. One united strategy is needed. Furthermore, there is lack of efficient communication between research institutes and private companies, therefore resources are not being used fully. Moreover, the lack of the connection between the producers and consumers of the technology can be observed. Public RD centres very often do help in application of new technology in industry. In effect, efforts and costs will be duplicated. Beauty products in France cluster analysis 1/ Description of the cluster, cluster size and performance The cosmetics and toiletries (CT) industry in France is estimated at 8 billion EUR in sales and can be divided into the following categories:       * Skincare, colour cosmetics:    37%       * Hair products :    23 %       * Perfumes :    20 %       * Toiletries:    19 %       * Other :    1 % Although in total export value, the CT industry in France shows growth of 6.5% between 1999 and 2005, in terms of global market share, France has declined from 31,6% to 28,5% during the same period. Despite this, France is still a dominant market leader with its export value sales double the amount of the second and third largest exporters Germany and USA with export value of just below 4 billion EUR respectively.Rossi, Prlic, Hoffman; November 2007, Global Insight Report, p.14 Frances beauty care industry has two specialised regional sub-clusters the PASS cluster (Parfum, Arà ´mes, Senteurs et Saveurs perfume, aromas, scents and flavours) in the Provence-Alpes-Cà ´tes dAzur region, and the Cosmetic Valley cluster (Sciences de la Beautà © et du bien à ªtre Science of beauty and well-being) based in the Centre and Normandy region.ClickPress, July 2008 [http://www.clickpress.com/releases/Detailed/82987005cp.shtml] The beauty products cluster consists of just few large corporations and over 400 Small medium enterprises (SMEs) with 25 250 employees. There has been an estimation of 855 companies in the CT industry with less than 10 employees. Rossi, Prlic, Hoffman; November 2007, Global Insight Report, p.4 Major companies include LOreal which is the global market leader with annual sales of US $ 17.7 billion, followed by Japanese owned Shiseido (US $ 5.4 billion), LVMH (US $ 2.7 billion) and Yves Rocher (US $ 1.8 billion). Smaller companies include Chanel, Clarins, Pierre Fabre Dermo Cosmetique and Yves Saint Laurent. Beauty packaging, October/November 2005 [http://www.beautypackaging.com/articles/2005/10/top-20-global-beauty-companies.php] International groups in the cosmetics sector such Beiersdorf, Henkel, Coty Inc, Puig Group and Pacific Europe have a strong presence in France and benefit from a vibrant business environment that also serves as a test market. France also offers expertise in associated industries, such as bottle manufacturing and the production of aromas and scents. Invest in France agency press release at ClickPress [http://www.clickpress.com/releases/Detailed/82987005cp.shtml] Institutions for collaboration The Cosmetic Valley and PASS regional sub-clusters support active cooperation between companies, research organisations, training institutions, laboratories, universities and suppliers. International investment into the industry is promoted and facilitated by the Invest in France Agency (IFA). ClickPress, July 2008 [http://www.clickpress.com/releases/Detailed/82987005cp.shtml] Cluster Map 2/ History The reason behind the perception of France as the cradle of beauty and luxury goes back to the 16th century when it became the center of cosmetic industry starting with the manufacturing of parfumes. Although historically the first European parfume makers originated in Venice, the trade with parfumes developed strongly during the 17th century in France which is today recognised as the dominant parfume manufacturer. This is the result of the attention and support given to the industry by the King Louis XIV whose policies stimulated luxury trade. The use of parfumes spread among the aristocrats and the trade flourished with first parfume guild being established in 1729 in the Provence region. By the 18th century, the original parfume makers started selling other beauty products such as hair dyes, powders, rouges, soaps and white face paints. The industry started being commercialised after the French revolution in 1789 as manufacturers seeked ways to avoid the association with aristocracy. The guild system was abolished in 1791 and first cosmetic shops were opened in Paris, exports to neighbouring countries also started during this time. In the 19th century, French manufacturers developed chemical processes of replacing aromas obtained by natural means with beauty products based on scientific research. This has led to inventions of completely new scents that were not just à ¢Ã¢â€š ¬Ã… ¡copying existing natural scents. Separate male and female fragrances were also introduced during this period. Increased demand led to need for larger production facilities. First parfume factory was built in 1840 in Parisian suburb La Villette by an entrepreneour L.T. Piver. Distribution channels were developed as prices of cosmetics became more accessible to the common man and manufacturers were by now producing branded products as well as private labels for department stores. During the late 19th century, an entrepreneur Francois Coty made a major impact on the cosmetic business. His achievements include setting up own salesforce (unheard of in the cosmetics business until than) and using designer bottles for parfumes (until than parfumes were sold in pharmacy-like simple bottles) à ¢Ã¢â€š ¬Ã… ¡ to attract the eye as much as the nose. His aim was to keep the perception of cosmetic s  as a luxury that more people can afford and he succeeded in bringing cosmetics and parfumes to the masses. By the end of 19th century three quarters of French parfumes and beauty products were sold abroad thanks to the developed infractracture which made it easy to export products to Europe and the US. Typically sales were managed through local import agents. Some bigger manufactuterers such as Coty or Piver later established their own shops in other countries (Pivor in London, Coty in New York). In 1907 Eugene Schueller started new company Socià ©tà © Franà §aise de Teintures Inoffensives pour Cheveux selling hair dyes for hairdressers. The vision of the company was to doà ¢Ã¢â€š ¬Ã… ¡research and innovation in the interest of beauty. Later renamed as LOreal, the company had by 1950s over 100 researchers. Today LOreal is a leader in the beauty products industry. Geoffrey Jones, 2007, Imagining Beauty: The History of the Global Beauty Business, p.16 38 3/ Competition and trends According to the Global Insight Inc, the world cosmetics market grew between 2000 and 2006 in Europe and China but declined slightly in US and Japan (Exhibit 2). EU15 United Kingdom, Germany, France, Spain, Portugal, Greece, Luxemburg, Belgium, Austria, Ireland, Netherlands, Denmark, Finland, Sweden, Italy EU 12 Czech Republic, Slovak Republic, Poland, Hungary, Latvia, Lithuania, Estonia, Slovenia, Bulgaria, Romania, Malta, Cyprus EU 27 = sum of the above Exhibit 2 The forecasts show expected further growth especially in developing regions such as China and central eastern Europe (EU12). (Exhibit 3) Exhibit 3 France has kept its dominant position as the leading exporter of beauty products over many years selling double the amount than its closest competitors Germany and US. The growth in value is 6.5% between 1999 and 2005. This however is lower compared to EU average (8.3% growth) as well as compared with the rest of the major beauty exporters in world USA, China and Japan (8.1% growth). This means that on the global scale, France is losing market shares. (Exhibit 3) Exhibit 3 Revealed comparative advantage Global Insight Inc measured the Revealed comparative advantage of nations exporting beauty products and in its findings we see that France is positioned in the upper right quadrant (Cosmetic Industry RCA Analysis, Exhibit 4) the threatened industries. The graph shows us that France is by far the largest exporter, is well positioned but its position is weakening due to lesser growth compared to other countries. On the other hand, the only countries showing intensive growth are developing nations that started at a much weaker base. The market for French products has matured in the developed regions of western Europe and the US which have been traditionally the largest export countries for French products. As a conclusion, France will now have to be more aggressive in creating a strong position in the developing markets of BRIC (Brazil, Russia, India, and China) countries + central and eastern Europe to regain its growth. This assumption is supported by the data from French customs which point to fast growing cosmetics sales to the emerging markets, while the EU plays a less important role in French exports (50% against 64%). Between 1998 and 2008, sales growth in emerging countries was two times faster than it is for all exports of cosmetics. The share of emerging countries in total sales of cosmetics rose from 14.9% in 1998 to 24.6% in 2008, with particularly strong sales in China and Russia. A trend confirmed by Jean-Paul Agon, the Managing Director of the LOreal Group, in an interview to the French newspaper Le Monde, dated November 6: In the ten coming years, our customers will mostly be Chinese, Indian, Brazilian or Indonesian. While the group LOreal already achieves 60% of its business outside Europe, this proportion is expected to rapidly rise to 90%, according to Jean-Paul Agon Sooner or later sales catch up on demography, he claims. Exhibit 4 Frances second largest competitor in Europe Germany shows a better performance in terms of growth and is slightly gaining market shares from 13% in 1999 to 14% in 2005. Although this might seem only a slight improvement, in terms of growth in absolute numbers, Germany has grown faster than European average and almost twice as fast as France (10.9% growth for Germany versus 6.5% for France). Compared to other three top exporters of cosmetics (France, US and UK), Germany is the only country growing in market shares. In 2007, German exports rose by 14.4% compared to previous year and summed up to EUR 964 million in the first half of 2007, with highest demand from France, the United Kingdom and Russia. Gentry Earlene, German-Arab Industry of Commerce, December 2008 [http://aegypten.ahk.de/index.php?id=1093L=15] The growth of German exports is driven by local SMEs which are strategically managed by IKW the German Cosmetic, Toiletry, Perfumery and Detergent Association (Industrieverband Kà ¶rperpflege- und Waschmittel e. V.) whose mission is to help German SMEs to enter and conquer foreign markets. Gentry Earlene, German-Arab Industry of Commerce, December 2008 [http://aegypten.ahk.de/index.php?id=1093L=15] As a result of its strategic focus and investment, German SMEs have developed quality cosmetics for almost all segments. Etre Belle Cosmetic Vertrieb GmbH is an interesting illustration of those successful German SMEs. The company is now present in more than 35 countries. The brand has developed complete fragrance and skincare ranges segmented by skin types. German companies are also world leaders in some specific niches, such as organic and natural cosmetics which shows the most dynamic growth in western Europe and USA. (German-Arab Chamber of Industry and Commerce, [http://aegypten.ahk.de/index.php?id=1093L=15 ]) Udo Frenzel, director of economic affairs at IKW, the German Cosmetics, Toiletry, Perfumery and Detergent Association, sums up the success behind Germany growth: The exports of the German cosmetics, toiletry and perfumery industry in the last ten years are a story of success based on the quality image of Made in Germany. There is nearly no country on the entire globe where not at least one German brand is available on the market. At present German exports of our industry are 68% higher than imports to Germany. Gentry Earlene, German-Arab Industry of Commerce, December 2008 [http://aegypten.ahk.de/index.php?id=1093L=15] Research and Development French companies sustain their comparative advantage by investing heavily into research and development which is a key requirement to stay competitive in the cosmetics industry. As the following table shows, Frances RD expenditure in 2001 was 2.5x higher than that of the second largest competitor Germany in 2004. (Exhibit 5) Data for other leading countries are unfortunately not available but the assumption is that France is a leading investor into RD worldwide. This is also supported by the fact that the French government actively supports research and has introduced a competitive RD tax-credit system, which reimburses 50% of RD costs in the first year. This provides incentives to non-French companies to set up research facilities in France. Companies that have done this include Pacific Chemical Corp. (South Korea), Takasago (Japan) or Hutchison Whampoa (Hong Kong).Invest in France agency press release at ClickPress [http://www.clickpress.com/releases/Detailed/82987005cp.shtml Exhibit 5 Productivity The most significant threat to the ongoing competitiveness of the industry in most EU countries but mostly relevant to France and Germany, is relatively low productivity combined with high unit labour costs which shows a wide gap between EU companies and the U.S. and Japan. Rossi, Prlic, Hoffman; November 2007, Global Insight Report, p.4 Although only average EU15 (refers to the first EU countries before entry of post-communist nations) data for productivity in the beauty products industry are available, given the size of the French market, the weighted average is likely to be similar to the actual data for France. Referring to the source above, the rest is an assumption, therefor

Outline and Evaluate Biological Therapies as Treatments of Depression

Outline and evaluate biological therapies as treatments of depression.There many forms of treatment to cure depression, many of which are biological. These target the physical and chemical side of the body.Anti-depressants and other drugs are the most common forms of treating depression. They work by boosting levels of insufficient neurotransmitters such as serotonin and nor-adrenaline. They will either reduce the amount of re-absorption or block the enzyme that is trying to break down neurotransmitters. Allowing to increase the amount of neurotransmitter available , so that neighbouring cells become excited.Tricyclics are used to block the transporter mechanism that re-absorbs both serotonin and nor-adrenaline into the pre-synaptic cell after it has fired. As a result to this there are more neurotransmitters left in the synapse making the transmission of the next impulse easier.The treatment of depression has three phases which it is to go through, the first being acute in which the treatment of current symptoms takes place. Then it goes into the continuation phase in which the treatment is continued for six months where the medication is gradually withdrawn to prevent relapse. Lastly the maintenance phase which is recommended for individuals who have a reccurent depressive episode.One of the most common anti-depressant drugs used are Selective Serotonin Re-uptake Inhibitors (SSRI's), these are associated with serotonin which have been found to be involved in depression. The SSRI's will work by stopping the nerve cells from re-absorbing serotonin that has been released into the synapse, which in turn will increase the amount of serotonin available.However SSRI anti-depressants may not be able to treat all forms of depression. Kirsch et al (2008) found that only in the most severe cases of depression there was a significant advantage of using the SSRI. Therefore showing that anti-depressants may not be able to help those with mild or moderate depression.Another type of anti-depressants are mono amine oxidise inhibitors (MAOIs) that work with nor-adrenaline in the synapses. These block the enzyme mono amine oxidise from taking apart noradrenaline, and thus increase the amount of noradrenaline that is available at the synapse. Low levels of noradrenaline in certain areas of the brain has been linked with depression, and so MAOIs are an effective antidepressant.Nonetheless in the case of children and adolescents anti-depressants may fail to work altogether. Hammen (1997) found that anti-depressants appeared to be less useful with children and adolescents than with adults. This could be due to the fact that there are varied developmental differences in their brain neurochemistry and thus equaling to children not being as effected by the anti-depressants. Which may mean that other forms of treatment may need to be considered when treating a depressed child but could and but could also question the overall effectiveness of anti-depressants.Ther e are also safety concerns to do with SSRI's such as an increased use of them may lead to an increase in suicidal thoughts within vulnerable people. Ferguson er al (2005) did a review of studies that found that those in a SSRI condition compared to a placebo condition, are twice as more likely to attempt suicide.This risk however has been found higher amoung adolescents than adults. Suggesting that anti-depressants may in fact be more harmful than beneficial to a depressive individual.Another issue with the treatment of depression is that there may be a misdiagnosis in treatment due to age. Benek-Higgins et al (2008) found that because of the symptoms of depression are masked over by the natural changes in the elderly and their lifestyles. Therefore anti-depressant medication is less likely to be prescribed to them, which may lead to depression in the elderly not being treated at all.It has been found to be harder to treat the elderly also, this is because they are less likely to se ek professional help as they feel that there is a social stigma attached to being â€Å"mentally ill† and do not wish to lose their independence if they are diagnosed. This equals to them not being diagnosed and in turn equalling to them not being treated of their depression.However using a placebo during an experimental treatment may be an ethical issue. As lying to a depressed individual, that they are taking medication to make them better could psychologically make them worse upon learning that they have been lied to. Therefore a thorough debriefing and regular follow-ups will be needed for the individuals.There is also the risk of a publication bias, Turner et al (2008) found as authors have suggested that there is selective publication made to emphasise the positive outcomes of anti-depressant treatments. Drug companies may try to present their drugs as positive even if they aren't. Therefore biased conclusion may lead to inappropriate treatment decisions.Many therapies such as drug therapy are conducted regularly to treat depression but there is no answer on how to measure the effectiveness of them. As how are we meant to know when the patient has been â€Å"cured†, as there is no particular destination that one is trying to get towards. So there is no particular time to measure the effectiveness, whether that be during the therapy or 6 or so months after. Therefore the use of drugs etc may not be as effective as we think, because they do not lead us to a clear cure.Electroconclusive therapy (ECT) involves applying electrodes to a patient's head and passing an electric current through their brain. This will then cause a seizure to occur for a few seconds, but it is not clear as to why ECT works and how. Oxygen is given to the patient during the treatment to compensate for their inability to breathe, and the treatment will be given to the patient three times per week depending on the severity of their depression.It is used in the most severe cases, where a patient is at danger of harming themselves or is extremely suicidal, and anti-depressants and therapy are not having any effect on the the patient. The seizure from the ECT is said to regulate the mood of the patients, which will decrease their depressive episode.Yet there are many side effects to the use of ECT, for example when ECT was first introduced it resulted in injuries such as broken bones, however due to the modern change in treatment and the use of muscle relaxants and the therapy being taken place under anesthetic has decreased the likelihood of injuries. Although memory loss is very likely to follow prior to ECT, it isn't said how long the memory loss may last. Although ECT has been found to be effective to those who have depression the negatives may outweigh the positives to some extent.There is much evidence that supports the effectiveness of ECT, for example Gregory et al (1985) found that in comparison to sham ECT , which is when the patient is not a naesthetised during ECT, have been found to have a significant difference in outcome in favour of the real ECT. Therefore showing that within ECT itself it may be very effective for people with depression.In contrast to anti-depressants, ECT have been shown to be more efficient that anti-depressants, Scott (2004) found that in the short term treatment ECT was better than drug therapy. Which again supports the effectiveness of ECT and how it should be used more often.One way of minimising the cognitive problems that are associated with ECT, which is to use unilateral ECT, where the electrodes are placed only on one side of the skull, rather than the bilateral ECT where the electrodes are placed on both sides of the skull. Studies found that the unilateral is less likely to cause cognitive problems than the bilateral. This shows that to use unilateral ECT would be much more effective than bilateral ECT, and could cause less side effects.A concern with ECT is the consent of the patient s receiving the treatment, the DOH report (1999) found that 59% of 700 patients whom had received ECT admitted to not giving consent to treatment. Even when the patients volunteer to reicieving the treatment there was still an issue with fully informed consent about the side effects. Therefore ECT may not be given to all patients with fully informed consent and could be seen as ethically incorrect.

Immigration Outline Research Essay

Abstract Throughout this paper, there will be the highly debatable discussion between legalizing medical marijuana and regular marijuana. Both sides of the argument have their pros and cons and there is an in depth description of both sides of the argument. At the end of the day though, the paper thoroughly supports the legalization of medical marijuana and marijuana in general. Medical marijuana less harmful than most other legal tobacco products and has the ability to reduce the pain within ailing people. Cannabis also can be a curable and more natural drug to help people in pain. Marijuana also has the potential to raise the U.S. out of their tough economic struggle as well as lower crime rate and create more jobs for many more people. On the other hand researchers believe that medical marijuana is still bad for people’s health and the government does not know how to regulate the production and sell of marijuana. Both sides have valid arguments, but the pros outweigh the cons by a s ignificant amount. This paper has opinions of lots of credible sources, doctors and researchers explaining their side of the story. But read on to create your own personal opinion. Introduction Marijuana should be legalized for medical use across the country. Marijuana has a negative stigma attached by the government and public, but is actually a natural and effective medicine. The argument about medical marijuana is starting to spread across the country like wildfire, and the topic should be addressed. This paper will go into depth explanation and reasoning on why medical marijuana should be legalized as soon as possible. History of Marijuana Medical marijuana and marijuana have had a long, lengthy history of repeated use in the United States. First, from 1900 to 1940, marijuana, including opium and cocaine were considered part of everyday drugs. As time went on, the U.S. cracked down on crack and opium, eventually outlawing them, but continued to be very â€Å"loose† with the use of marijuana. Eventually, as time continued to roll on, the use of marijuana became â€Å"frowned upon.† Marijuana was illegal and the U.S. government became very strict with the cannabis laws. This began around the 80’s and then started to become increasingly worse. Then, around the late 90’s and early 2000’s, scientific studies started to produce jaw-dropping results. Scientists started to discover that marijuana can significantly help people that have become ill. Medical Marijuana has been tested to help people with cataracts, cancer and severe depression, just to name a few (Zeese 1999). With this new world wide discovery, the argument about medical marijuana ignited. States wanted to only make medical marijuana legal so it may help sick people, but the government did not want any form of marijuana legal. The law that was known throughout the United States was any form of marijuana was illegal. But now with this new discovery, doctors in states across the country wanted the legalization of medical marijuana. But states can overrule the laws of the government, because states are given the decision to decide on some of their major laws. Thus came the beginning of the legalization of medical marijuana. The first state to allow the use of medical marijuana was California in 1996 (Zeese 1999). The only distribution of medical marijuana though is through the recommendation of a certified doctor. Other states began to follow in the footsteps of California such as Arizona and Colorado. One thing led to the next, and now there is up to fourteen states that have legalized the distribution of marijuana medically, with many more to come. These states allowed the use of medical marijuana to help people with anxiety, certain types of cancer and cataracts. But the U.S. federal government has tried to prevent patients from obtaining cannabis and threatened physicians who prescribe it with criminal prosecution or loss of their license to practice. But yet, the growing support for medical marijuana has grown massively in numbers over the past 20 years. And before people realized it, the United States government now has to ask themselves: Is marijuana actually not as bad as drug as people thought? And should the United States just simply legalize all forms of marijuana? U.S. View of Medical Marijuana As discussed in the history of marijuana, the American view on marijuana is very pessimistic. The government already feels they are bending backwards by allowing medical marijuana, but they still disagree with everything about it. The government even created the movie called â€Å"Reefer Madness† which is a 1936 movie that wanted to make people believe that when people smoke marijuana then they would become crazy. Starting from a hit and run accident, to manslaughter, suicide, attempted rape, and descent into madness. At the tail end of the eighties, the use of marijuana and other drugs started to reach a new height. At first, lots of people started using the drug because the party scene started to grow increasingly. But by the end of the eighties, society started to abuse cannabis. Along with the abuse of marijuana, drug gangs started selling marijuana along with other drugs, creating more crime throughout the United States. Thus this creates the negative impact on the view of marijuana. The government labeled the use of â€Å"marijuana† as being part of a gang or being a criminal. Then soon after, research in the early eighties showed some negative effects of smoking marijuana. The view of marijuana would retain the title of a â€Å"bad drug† until the recent 2000†™s. These are multiple reasons why marijuana got the â€Å"bad image† by the U.S. government. World View of Medical Marijuana Throughout the world there is a wide variety of rules and laws that pertain to medical marijuana and marijuana in general. Other countries around the world have much less stricter laws when it comes to the matter of medical marijuana and marijuana. In countries such as the United Kingdom (UK) and Australia, they actually encourage the use of medical marijuana and give exemption of pursuing criminal charges to distributers. Then there is the country of Holland, which allows full legalization of every form of marijuana. Holland encourages lots of small business owners to encourage smoking and eating of marijuana. Another way marijuana can be consumed is by baking the cannabis in different types of food, which then allows a different type of high. The high supposedly is more of a body high, which is different from smoking marijuana or taking a pill. But Holland encourages local bake shops to â€Å"cook† marijuana within the their foods. By doing this, small local businesses attra ct more and bigger crowds to come try their new food that has a kick. Holland’s tourism rates have increased slightly since the legalization of marijuana or hash (more pure type of marijuana). It may not have a drastic change in their economy, but it sure does have a small impact. Finally, there is Portugal, which has no laws against any drug of any kind. All drugs from marijuana to cocaine, to heroine are legal. Portugal decided that the people that want to do drugs, then they would. Prison costs drastically changed and statistics show that the crime rate went down, including fewer arrests. Law enforcement now does not have to worry about minor issues like drug related crimes. It allows the law enforcement to put their main focus and priority towards catching more serious criminals such as murders, rapists and theft. The most important aspect is the use of marijuana decreased. Showing that making something illegal, gives the user the thrill of breaking the law and by going t hrough with using the drug. But when marijuana is legal, the thrill is gone, and less people will want to try it. Pros Medical marijuana is never acknowledged for its benefits and use of good in the world. Lots of people simply just write off marijuana as just a bad drug. Compared to modern pharmaceuticals, cannabis is viewed as a radical medicine because it is natural and contains unique chemical compounds. Compounds such as a stimulant within the cannabis that acts as a hunger enhancer. This means, that by smoking or taking a pill version of marijuana, it then makes people get hungry, known as the munchies. So people with diabetes and anorexia can smoke marijuana to create hunger. The direct result is eating more and making those sick individuals better. But if the legalization of medical marijuana and marijuana occurs then there is an extraordinary amount of goodness to come. Also there is numerous medical cases where cannabis has helped sick and people in pain. Certain people that have cancer, have to go through chemotherapy which can be extremely painful. So doctors prescribe medical marijuana f or these people so it helps dull the pain. I know off personal experience with the correlation with cancer, chemotherapy and the use of medical marijuana. My mother was diagnosed with breast cancer a year ago and had to go through chemotherapy to kill the cancer. She was in pain most days, feeling extreme agony from what the chemotherapy was doing. The chemo is a chemical that is designed to kill something; like cancer for instance, and the side effects is that it hurts the body also. My mom was prescribed medical marijuana after a couple weeks of the chemo because the pain became too much for her. After she started smoking the marijuana the pain was much less intense and helped her significantly overcome her fight with cancer. Next, there is strong scientific evidence that shows that tobacco products such as cigarettes, chewing tobacco, etc. are far worse than the use of marijuana. Cigarettes not only have tobacco that hurts the lungs and mouths but all tobacco products contain nic otine in them. Nicotine is extremely addictive which causes people to smoke or chew more. But yet these tobacco products are legal and are even allowed to sell to individuals of the age of eighteen, so technically still teenagers. To add on, thousands of people are being thrown into jail for possession and distribution of marijuana. So in sense, innocent people are being thrown in federal prisons and jails for possessing or selling a less harmful drug than others. This simply does not add up, and raises another reason to why marijuana should just simply be legalized. These will be the main points in favor for legalizing medical marijuana throughout this paper. Medical Marijuana is not as unhealthy as the media and government says it is. Medical Marijuana could have the potential to raise enough money to help the United States to get out of the recession that we are currently in. The government could make more money for the United States economy by legalizing marijuana. By simply applying higher tax rates on the sell of marijuana and then sell the high taxed herb to the public. The government already uses this method with tobacco products. Officials inflate the tax on tobacco products by incredible amounts so the country receives some of the profits off the tobacco products. To make a cigarette costs two cents to produce, twenty cigarettes in a pack, so that should be around forty cents for a pack of cigarettes. But in reality a pack of cigaret tes costs about 5-7 dollars depending on what part of the country one is located. If the government goes through this same process with marijuana then that would create many more opportunities to make money for the United States. But how would they package and sell marijuana? The best way the government could package and sell marijuana would be in a smaller version of cigarette packs. The government should have a package that can only hold about 10 rolled up marijuana joints or blunts. Then the government should tax the living daylights out of the pack and then the government would have a major inflation in the economy. The government believes that the public will not buy the marijuana because of the negative view on cannabis. But numbers keep increasing year after year as to the percentage of people that believe marijuana should just be legalized. If the government simply just legalizes marijuana and then raise the taxes on it, people will buy the drug. The other point that goes ha nd in hand with the legalization of marijuana is that it will lower criminal activity. Right now the people of the United States pay about 8% of tax dollars to keep prisoners in custody (Mikos, 2009). But some of these so called â€Å"prisoners† are only in there because they broke the law of selling marijuana. These prisoners are in jail because of a petty crime of selling or in possession of this harmless drug. If marijuana were to become legal, then lots of this â€Å"prisoners† would be released and would in the end result save the United States millions of dollars. Cons Even though many activists that want marijuana legal believe that marijuana have no negative aspects, but multiple different test results believe otherwise. First off, the active ingredient in marijuana is tetrahydrocannabinol or THC. THC acts on cannabinoid receptors on nerve cells and then influences the activity of those cells. The cannabinoid receptors are part of the brain that influences pleasure, memory, thought, concentration, sensory, time perception and coordinated movement (Buddy, 2011). Marijuana causes health risks in the heart and lungs. Within the first few minutes of smoking marijuana, the heart begins to beat up to 20 to 50 beats faster a minute. This causes the blood pressure to drop and creating a higher heart rate (Buddy, 2011). Researchers have discovered that marijuana smoker’s risk of a heart attack is four times higher within the first hour after smoking marijuana. The lungs also experience burning and stinging in the mouth and lungs when marijuana is s moked. Scientists have found that, â€Å"regular marijuana smokers can experience the same respiratory problems as tobacco smokers such as daily cough and phlegm production, more frequent acute chest illnesses, increased risk of lung infections, and obstructed airways† (Buddy, 2011). One of the major reasons that the government will now allow marijuana to be legal is the government cannot set rules and regulations with the growing of cannabis. If the government legalizes marijuana then anyone in America can grow and smoke cannabis. The government fears that when they legalize marijuana then everyone will simply just grow their own. If the government were to legalize marijuana then they would want to sell and tax the living daylights out of it. But cannabis is not a hard plant to grow. Marijuana is not like beer or liquor where it is hard to produce; it is extremely easy to grow. Beer and liquor must be made in factories where as marijuana can be grown almost anywhere. So since they cannot stop people from growing it, then it would make it hard for the government to tax cannabis. Then more legal questions arise throughout the country. Do officials arrest people growing marijuana? How can they arrest a person for growing something that is completely legal? The answer is that the government cannot do this, and if they do, they Congress would have to pass new laws that could result in multiple different loop holes. Medical benefits The principal constituent of cannabis is tetrahydrocannabinol (THC) and is effective in treating nausea, vomiting, appetite loss and acute and chronic pain. With this information doctors have begun to use and diagnose the use of medical marijuana. Marijuana may prevent Alzheimer’s disease, relieves chronic pain, and fights the effects of cancer (Pope, 1996). Also, recent research has shown that marijuana can fight the effects of fibromyalgia, cataracts, glaucoma, diabetes, rheumatoid arthritis, osteoporosis, multiple sclerosis, and Lou Gehrig’s disease (Pope, 1996). These are serious illness and diseases that cannabis has already been known to help cure. All of this knowledge has been discovered in the last 20 years also! Just imagine what more time, and more support of this drug can do. If marijuana got legalized then, many more medical mysteries could be solved and could potentially save many more people from pain and dying. Conclusion This information is up to the reader to dictate and decide for their own, but I hope my opinion with credible facts and research has helped inform and give people a better understanding on this topic. And overall, persuade them to agree that medical marijuana and marijuana in general should be legalized. Marijuana is not a bad drug, because it has helped countless people get better and survive. With all these pros and few cons, it is inevitable that the legalization of marijuana should commence immediately. I also ask people to voice their opinions and take action, so the legalization of this drug can occur so it can help and continue to help sick people.

Wedding Insurance Essays

Wedding Insurance Essays Wedding Insurance Essay Wedding Insurance Essay My paper is going to cover what is supposed to be one of the happiest days in peoples lives, their wedding day. I spoke to my cousin who is a Farm Bureau insurance agent and asked her for some ideas on insurance that is out of the ordinary and she directed me to Wed-sure, a specialized agency that covers wedding. When I think of that type of insurance, I was thinking that would be used when either the bride or groom backs out at the last minute. I was surprised to see how many different situations can occur to cause a wedding to be delayed. The story that I have chosen to tell is about an unexpected death that occurred on the eve of a well lanned, very expensive, wedding Sol and Chaya planned their wedding in downtown Washington, D. C. , at a grand, historic hotel. It would be a formal event with 300 guests and a four-course meal at the reception. Sols father was a retired senator, so the guest list was diverse and included many influential and well-known people. The night before the big event, a more casual, albeit quite swanky, rehearsal dinner was scheduled at the historic bar and grill attached to the hotel. Sols 88-year-old father, David, was riding the train from New York and two of his favorite indulgences, lobster nd prime rib, were on the menu. David was quite proud of his son and fond of his soon-to-be daughter-in-law. He relished the thought of mingling with old friends and spending time with his family. All was going according to plan until the evening of the rehearsal dinner, when Sol went to the train station to pick up his father. As riders exited the train, David was nowhere to be found. Sol called his fathers cell phone, but there was no answer. He then went to the ticket counter at the train station to see if his father, David had purchased a ticket. Indeed, he had purchased a icket so his disappearance was disheartening. Sol noticed a policeman and an EMT boarding the emptied train, and his heart started pounding in his chest. He asked a few onlookers what was happening and he learned from others on the train, that a passenger had been found unconscious. Soon, Sols worst fears were realized and that the passenger in question was indeed his father. Worse yet for Sol, his father was deceased and not unconscious as initially believed. The whole situation was so surreal, sad, and unexpected that Sol struggled to think clearly. His heart was broken and all he wanted to do was grieve. Thankfully, his wife to be, Chaya was his rock. One thing he had always admired was her ability to remain calm under pressure and today although the pressure was more than anyone should have to bear was no exception. After consoling Sol, and logistically discussing the next steps, she calmly stated that the wedding could not proceed under these circumstances with Sol being so distraught about the death of his father. She called a group of her closest friends and family members to help her dispatch the news to all expected guests. Then, once Sol was quieted, she called Wed- Sure, the insurance agency Chaya had visited prior o planning the wedding. Just as she expected, Wed- Sure confirmed that she had in fact purchased wedding cancellation coverage on her wedding insurance policy and that she and Sol would be reimbursed for all expenses the couple had incurred. At this late date, final payments were already required for the major expenses and had been paid by Sol and Chaya. The costs incurred totaled $103,000! Thanks to their Wed- Sure policy, Sol and Chaya recouped every penny. They were greatly relieved and able to put the wedding behind them and truly focus on the moment at hand aying goodbye to their beloved father. From extreme weather to severe sickness to job loss, there are numerous unplanned scenarios and events that can wreak havoc with your wedding plans. Thats why its Just plain smart to have wedding cancellation insurance. Wedsures cancellation and postponement insurance helps young couples safeguard there investment into their wedding and their future. This type of coverage pays the nonrefundable expenses incurred when the rehearsal, rehearsal dinner, wedding or reception must be canceled or postponed for reasons beyond anyones ontrol. If the wedding is canceled for a covered reason many times the honeymoon expenses are also covered. View Sample Policy Wed [emailprotected] is endorsed by the National Alliance of Special Event Planners, Inc. (NASEP), www. nasep. org Sitemap I Privacy Policy I Contact Wedsure I Home The information presented on Wedsure. com, is only a summary; it is not all inclusive, nor does it alter or waive any of the actual policy language. Read your policy. OCopyright 2011-2013. All rights reserved. R. V. Nuccio Associates, Inc. [emailprotected] is a registered trademark of R. V. Nuccio Associates Insurance Brokers, Inc.

US Presidential Assassinations and Assassination Attempts

US Presidential Assassinations and Assassination Attempts In the history of the U.S. presidency, four presidents have actually been assassinated. Another six were the subject of assassination attempts. Following is a description of each assassination and attempt that has occurred since the founding of the nation. Assassinated in Office Abraham Lincoln - Lincoln was shot in the head while watching a play on April 14, 1865. His assassin, John Wilkes Booth escaped and was later shot and killed.  Conspirators who helped plan Lincolns assassination were found guilty and hung. Lincoln died on April 15, 1865. James Garfield - Charles J. Guiteau, a mentally disturbed government office seeker, shot Garfield on July 2, 1881. The president did not die until September 19th of blood poisoning. This was related more to the manner in which the physicians attended to the president than to the wounds themselves. Guiteau was convicted of murder and hanged on June 30, 1882. William McKinley - McKinley was shot two times by anarchist Leon Czolgosz while the president was visiting the Pan-American Exhibit in Buffalo, New York on September 6, 1901. He died on September 14, 1901. Czolgosz stated that he shot McKinley because he was an enemy of working people. He was convicted of the murder and electrocuted on October 29, 1901. John F. Kennedy - On November 22, 1963, John F. Kennedy was mortally wounded while riding in a motorcade in Dallas, Texas. His apparent assassin, Lee Harvey Oswald, was killed by Jack Ruby before standing trial. The Warren Commission was called to investigate Kennedys death and found that Oswald had acted alone to kill Kennedy. Many argued, however, that there was more than one gunman, a theory upheld by a 1979 House Committee investigation. The FBI and a 1982 study disagreed. Speculation continues to this day. Assassination Attempts Andrew Jackson - On January 30, 1835, Andrew Jackson was attending a funeral for Congressman Warren Davis. Richard Lawrence attempted to shoot him with two different derringers, each of which misfired. Jackson was incensed and attacked Lawrence with his walking stick. Lawrence was tried for the attempted assassination but was found not guilty by reason of insanity. He spent the rest of his life in an insane asylum. Theodore Roosevelt - An assassination attempt was actually not made on Roosevelts life while he was in the office of president. Instead, it occurred after he had left office and decided to run for another term against William Howard Taft. While campaigning on October 14, 1912, he was shot in the chest by John Schrank, a mentally disturbed New York saloon keeper. Luckily, Roosevelt had a speech and his spectacle case in his pocket that slowed down the .38 caliber bullet. The bullet was never removed but allowed to heal over. Roosevelt continued with his speech before seeing a doctor. Franklin Roosevelt - After giving a speech in Miami on February 15, 1933, Giuseppe Zangara shot six shots into the crowd. None hit Roosevelt though the Mayor of Chicago, Anton Cermak, was shot in the stomach. Zangara blamed wealthy capitalists for his plights and those of other working people. He was convicted of attempted murder and then after Cermaks death due to the shooting he was retried for murder. He was executed by electric chair in March, 1933. Harry Truman - On November 1, 1950, two Puerto Rican nationals attempted to kill President Truman to bring attention to the case for Puerto Rican independence. The President and his family were staying at the Blair House across from the White House and the two attempted assassins, Oscar Collazo and Griselio Torresola, tried to shoot their way into the house. Torresola killed one and wounded another policeman while Collazo wounded one policeman. Torresola died in the gunfight. Collazo was arrested and sentenced to death which Truman commuted to life in prison. President Jimmy  Carter freed Collazo from prison in 1979. Gerald Ford - Ford escaped two assassination attempts, both by women. First on September 5, 1975, Lynette Fromme, a follower of Charles Manson, pointed a gun at him but did not fire. She was convicted of attempting to assassinate the president and sentenced to life in prison. The second attempt on Fords life occurred on September 22, 1975 when Sara Jane Moore fired one shot that was deflected by a bystander. Moore was trying to prove herself to some radical friends with the assassination of the president. She was convicted of attempted assassination and sentenced to life in prison. Ronald Reagan - On March 30, 1981, Reagan was shot in the lung by John Hinckley, Jr. Hinckley hoped that by assassinating the president, he would earn enough notoriety to impress Jodie Foster. He also shot Press Secretary James Brady along with an officer and a security agent. He was arrested but found not guilty by reason of insanity. He was sentenced to life in a mental institution.

Cpca comunication phenomenon and concept or artifact Term Paper

Cpca comunication phenomenon and concept or artifact - Term Paper Example The girls are shown either walking leisurely along the beaches or swimming in the waters in a manner that highlights their beauty and the serenity of the environment. In some sense, the advert reinforces the notion and stereotype of slimness and feminine beauty. This Paper will discuss the impact of swimsuit video advertisements of female audiences. The message in the video CPCA is anchored in the flow of images, which keep shifting in rapid succession. There is no use of language such that only a mellifluous melody accompanies the images. The melody is enhances the aesthetic elements of the other features in the video advert in a way that increases the visual rhetoric of the CPCA. The bright yellow, pink, and purple colors are effectively used to attract the female audiences, who comprise the primary targets of the advertisement. The images in motion effectively bring out the beauty in diverse dimensions in a way that enabled the viewer to appreciate the many different aspects of th e swimsuit. By involving models from various continents, the advert aims to give a universal quality to the message of beauty as represented in the image of the swimsuit. The theories of constructivism and symbolic interactionism as developed by Jesse Delia and George Herbert Mead respectively could be used to apply explain the meaning of this CPCA. Delia in his theory of constructivism argues that individuals whose perceptions of others are more cognitively complex will tend to have the mental capacity for constructing sophisticated message plans, which pursue multiple goals(Griffin 97). According to the theory, such individuals will possess the capacity to supply person-centered messages, which conform to the outcomes they desire (Griffin 97). This theory could be seen within the context of socio-psychological traditions. It could also be explained within the rhetorical traditions (Griffin 97). When applied to the swimsuit advert CPCA, it might be argued that the video was specifi cally tailored to suit the complex cognitive abilities of the urban young women. At the psychological and rhetoric level, the CPCA has subtle and subliminal influences that would influence the targeted audience to pursue the items and meanings used in the advert. On the other hand, the theory of symbolic interactionism holds that the actions of individuals towards people, events, or things, is largely determined by the meanings that they assign to such things (Griffin 59). When people choose to define certain situations are being real, then the consequences also become real (Griffin 59). The theory foregrounds the aspect of language as central to thought, sense of self, and the socializing presence of society in the individual (Griffin 59). Basing on the identified CPCA the target audience will connect the meaning of the advert with the notions of slimness, which they assign to beauty. At the psychological level, they will strive to imitate the models in the video as the embodiment of beauty due to the cultural and social associations they assign to them. The identified CPCA helps in the understanding of the constructivism theory and the theory of symbolic interactionism because it highlights on the value of images in promoting meaning and reactions in the target audience. The CPCA also expands on the understanding of the kind of strategies that advertisements use to appeal to the

Winner-Take-All Economy Essay Example | Topics and Well Written Essays - 1000 words

Winner-Take-All Economy - Essay Example This has been fueled by capital gains such as dividend and investment income, the shares have increased significantly from 9 percent to 23.5 percent (Hacker & Pierson 16). The more exclusive the group the group, the more stratospheric the gains have been.  This has been fueled by capital gains such as dividend and investment income, the shares have increased significantly from 9 percent to 23.5 percent (Hacker & Pierson 16). The more exclusive the group the group, the more stratospheric the gains have been.  Gains Have Been SustainedThe income tax statistic reveals that the move of income towards the top has been sustained, and it increases steadily since around 1980. The ever increasing national income shares captured by the richest Americans are a long-term trend which is obviously not related to either the shifting partisan occupation of the White House or business cycle (Hacker & Pierson   17). The rapid increase in a number of shares captured by the richest Americans occur red during the drives on the stock market that occurred between 1980 and 2000.  Gains Have Resulted in Few Trickle-Down Benefits for the Non-rich The average income of the poorest American households increased by 6 percent, while the middle quintiles of households increased by 21 percent. This research study took inflation and government benefits and taxes into account (Hacker & Pierson 17). Most of the richest Americans gain from the struggle and sweat of the middle class and poorest Americans.